As recently as two years ago, that is in May 2012 Daniel Niederer is to base and bring into being the brand of Sevenfriday in Zurich, Switzerland. Intending to come up with a watch contrary to mainstream conventions, he did indeed succeed with a distinct design. The current collection by Sevenfriday is composed of the lines P1-Industrial Essence, the P2-Industrial Revolution and the P3-Industrial Engines. As the names suggest the brand’s concept has been inspired by industrial manufacturing processes. Sevenfriday creates high end watches constantly following a fresh concept that does no longer stick to traditional proceedings.

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