TAG Heuer Carrera

The Carrera, feel the fuel

The first TAG Heuer Carrera composed by Jack Heuer in 1963 was considered a tribute to the notorious road race Carrera Panamericana. By the time back then the watch manufacture Heuer of the City La Chaux-de-Fonds in Switzerland could chronicle more than a century of highly successful company history. The first patent for a stop watch mechanism in 1882 or the hundredths of a second chronograph in 1916 are only two of many milestones to the status quo. The merge to the TAG-group in 1985 eventually led to today’s brand name of TAG Heuer. Meanwhile the manufacture belongs to the prime goods producer Moët Hennessy Louis Vuitton S.A. The TAG Heuer Carrera collection has constantly been connected to global racing history and has not lost any of its aesthetic as well as functional appeal ever since its launch in 1963.

The Racing Collection

Signifying “race“ in Spanish, the name Carrera seems suitable for a watch collection which is found on the most famous race tracks of the world. Celebrated for its particularly precise stop function, it furthermore captivates by distinguished dial design. Separated Chrono- and running seconds appear as additional instruments within a case of solid stainless steel. Powered by homemade movements such as Caliber 1887 with 39 rubies and a 50 hours power reserve the TAG Heuer Carrera is presented on polished stainless steel or natural rubber straps in tire design, realizing the racing theme one last time. As there are plenty of prominent personalities to own and wear TAG Heuer watches we will only name a few: racing drivers such as Kimi Räikkönen, Fernando Alonso, Lewis Hamilton, the deceased Ayrton Senna and Clay Regazzoni are among the proud proprietors just as Brad Pitt, Uma Thurman and not to forget Steve McQueen.

The TAG Heuer World