Sevenfriday P Series
Sevenfriday, inspired by industries
As a Swiss watch brand based in Zurich Sevenfriday was to introduce its initial two products the P1-01 and the P2-02 model in 2012. Meanwhile they have been followed by further models such as the P1-04 and P1-05 as well as the new P03-line. The brand intends to break the rules of traditional watch industries and rather realizes their own know-how, belief and dream instead of that of rank and file. The inspiration to design obviously originates from the industrial surroundings. It is therefore based upon steel, factory buildings, engines, machines, and gear wheels. The watches are clearly and collectively affected by these aesthetics and the according atmosphere. All products are distinguished by high grade processing as well as complex construction. The different materials and genres make a captivating contrast on the one and a unique unit one the other hand. Sevenfriday is convinced that even a high class watch in quality as well as appeal can be made affordable.
Current collections by Sevenfriday are collectively technically identical. They only differ in terms of material, color and finishing. Placed around the case the so called Animation Ring made of either aluminum, stainless steel optionally covered with PDV or natural rubber provides particular haptic as well as visual effects. Within the case one finds the core of a watch, its Caliber as well as the dial with different displays. As the dial is composed of 5 different levels and 11 applications it proves of the work’s complexity and adds to the fascination at first sight.
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