The Rolex World
The world’s most famous watch brand was begun by tradesman Hans Wilsdorf from the Bavarian City of Kulmbach who turned to Switzerland in 1900. For three years Wilsdorf worked as an employee in the import-export business in La Chaux-de-Fonds, before he eventually went to London and into import business of pocket watches for himself. The watch wholesale of Wilsdorf & Davis was to be found in 1905 and three years later followed by the registration of Rolex as a trademark. Even though Wilson & Davis initially would not manufacture but merely import watches from Switzerland, it was nonetheless as was the common custom the seller’s, thus their name, which was directly applied to the dial. Consequently Wilsdorf was in need of a brand name, which was catchy and easy enough to pronounce without taking too much space. Thus his choice was not to serve as a synonym or shortening and had no background story other than that. Today’s picture of the crown was bound to the brand as far back as in the 40s of the past century. Not until the outbreak of the First World War the firstly flourishing import business of pocket watches to England was rigorously restricted by a tax on imports of 33.3% due to war which caused Wilsdorf to relocate business firstly to Biel and later on Geneva, Switzerland.
Wilsdorf was soon to realize what a future wristwatch would require. As they were generally assumed not to render an accurate account of the time due to the rather small housings back in the day, wristwatches were not willingly worn yet. Wilsdorf officially opposed the prior prejudice by being granted the Swiss Certificate of Chronometric Precision by the Official Watch Rating Centre in Bienne. In 1927 the first patented waterproof wristwatch ever, at once the initial Rolex Oyster, was to cross the English Channel, worn by the English swimmer Mercedes Gleitze, was to cross the English Channel. Wilsdorf made a marketing use of the sports event successful enough to cause his manufacture to become known.
Rolex in the world of watches
Nowadays due to renown and reputation, Rolex can actually afford to reduce publicity all around their manufacturing to a minimum. The watch mammoth successfully turned the 19 premises, previously set and settled all around Lake Geneva, into three new state-of-the-art factories to manufacture the different collections such as Oyster or Cellini from strap to case and movement.
There is certainly no need to make a mention of the meaning of the brand for watch owners on the one- but also the world of watches in general, on the other hand.
In effect the brand is based on particularities and events that Rolex watches have participated in by being worn by personalities of politics, movies, science or research. An Oyster Perpetual went up to the Mount Everest with Sir Edmund Hillary in 1953, a Deep Sea Special down the deepest known depression on the Earth's surface into the Mariana Trench with the bathyscaphe Trieste in 1960. The only discipline left is speed. Here Rolex proves of precision in the Formula 1 since 2013.
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