In 1848 Omega was found by Louis Brandt in La Chaux de Fonds, Switzerland. His sons were the ones to relocate the company’s domicile to Biel, where it has perfectly prospered ever since. To this day the brand has been inspired by its pioneer spirit succeeding in six moon landings, the very first diver’s watch and the only wristwatch worldwide to carry a navy chronometer certificate. The current collection by Omega contains watches for him and her in the lines of Constellation, Seamaster, Speedmaster and de Ville. The wide range of varieties pays tribute to actually any taste. Omega signifies not only precious watches but premium quality.
The Omega World
History of Omega
In former times the brand took over name and fame from founder Louis Brand. As son of a watch maker master, respectable watch merchant himself and prominent politician of Switzerland he found the watch manufacture in La Chaux-de-Fonds, Switzerland in 1848. Having passed away in 1866 his sons relocated business to Biel raising it to a company of more than 500 employees by 1898. The name Omega originates from a pocket watch originally launched by Louis Brand & Frères. The last letter of the Greek alphabet serves as a symbol for crest and completion, later on giving the label to the company that it carries to this day. By then being led by the founder’s grandson in the very beginning of the 20th century the company focused on the manufacturing of watches for particular fields of application such as the aviation or diving domain. In 1925 the SSIH a Swiss trade association of watch industries also including Tissot, was successfully established. Only seven years after, during the Olympic Games of 1932 in Los Angeles, Omega timing devices were drawn upon for official time measurement. As the company continued to come up with further timing instruments including a Photo-finish-Camera as well as a Contact Pad used for swimming competition at a later date it distinctively proved its interest in innovative development. But beyond doubt the landing on the moon in 1969 by Armstrong being literally armed with the original Speedmaster Professional marks the major magic highlight of Omega history. To this day the NASA has remained a loyal costumer of the Swiss company. By now belonging to the Swatch Group, which is located in Biel, Switzerland just as well, Omega has not relied on marketing receipts but rather succeeded as a supplier due to its high quality standards.
Watches and movements by Omega
The latest Omega selection presents four collections containing multiple models for him as for her. The Constellation, the Seamaster, the Speedmaster and the De Ville. The collection Constellation and De Ville offer different diversified options paying tribute to every possible taste. As their names suggest, the Speed- and Seamaster have been directed and dedicated to sports. Nevertheless at least the latter makes several models supplementary suitable for everyday business: much less by sportive complications but rather representative style.
The in-house movements are marked by a four-digit number. Currently these are the 1120, 1861, 2500, 3313, 3603, 8500 and the 8501. The case of movement 351 carrying an automatic movement with ratchet mechanism holds for the only exception. With its rose gilding coverage it has certainly made its claim to fame. Hence is has to be considered one highly historical clockwork traditionally termed by three-digits.
Omega in the world of watches
Omega occupies a pole position on the market and sets standards in manufacturing. The brand awareness has to be ascribed not only to the prime quality of products but also to its presence in media and sports events such as sailing regattas, golf tournaments or Formula One races. If nothing else cooperations with film-productions such as the Bond series starring Pierce Brosnan and Daniel Craig proudly wearing the Omega-Seamaster wristwatch in all of the last seven parts have certainly contributed to the company’s worldwide fame.
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Letzte Aktualisierung: 22.07.2016