Tank, pure aesthetics
About all kinds of things, artificial or natural, there might be something fascinating if one takes a closer look. Even when it comes to military tanks. And especially when there is an innovation as the Mark IV of the British Army in times of World War I, whose tank tracks would eventually inspire the French watch and jewelry company of Cartier to their Cartier Tank collection. Though the design would clearly deviate from the massive appearance of the military vehicle and captivate by a cuboid cut and accurate aligning. It is furthermore distinguished by an almost seamless transition of case to strap due to deliberate design. Since watches are meanwhile manufactured in La Chaux-de-Fonds Studios of Cartier company, found in 1847 in Paris, are by now situated in Switzerland.
Currently the Tank men’s line consists of 6 collections. Among the special features rank Roman numerals as well as a square frame which is in case of the Tank Anglaise moreover integrated into the crown. In parts watches are powered by homemade movements as the 9611 MC incorporated into the Tank MC Skeleton. Housed in a case of palladium the skeleton’s bridges are shaped in Roman numerals to indicate hours. Beside palladium cases come in stainless steel as well as white-, yellow- and rose gold. In addition to the men’s collection, the ladies’ line contains 5 collections of 90 models in total. Among these several include a diamond-setting as for instance the Tank Luis Cartier in rose gold which features a brilliant cut diamond setting all along the rectangular frame. The watch is powered by the homemade Caliber 430MC. The very small case of only 5.1 mm height is concordantly considered another particularity. Each and every potential wearer of a Cartier Tank is well aware of their position in society and therefore completely unaffected by temporary fashion. With style and aesthetics as key essential elements of emphasis Cartier clearly proves second to none.