For the following twelve years after the founding of Cartier in 1847 Louis-Francois Cartier was manufacturing jewelry for the nobility as well as the wealthy bourgeoisie of the French capital. Thereby the business was initially based on pocket watches which were broadened by wristwatches in 1898 on the initiative of Louis-Francois’s grandson. The prevailing style of the Art Dèco back in the day would serve as a base for design. Today’s collection consists of ladies as well as gentlemen’s watches which obviously overlap in terms of names. In the course of time the brand awareness as a manufacturer of high quality watches of distinctive design considerably increased. Slowly but surely Cartier became synonymous with luxury and precision of watch making industry.
The Cartier World
History of Cartier
During the first twelve years after the founding of the company in Rue Montorgueil in Paris in 1847 proprietor Louis-Francois Cartier is to produce jewelry for the nobility and wealthy bourgeoisie of the French capital. Among his clients also ranks a cousin of Napoleon III. Not until 1859 antique pocket watches add to the collection of the brand which is by then headquartered at the Italian Boulevard. As Louis-Francois’s son Alfred enters the venture the pocket watch business begins to rise. Yet it is not until 1898 when Alfred’s son Louis joints the company that pocket watches broaden the jewelry business and become the company’s main product. One year after in 1899 the company moves into the office premises in the Rue de la Paix where watch and jewelry commerce is continued to the present day. Louis as a watch making enthusiast was to design creations which have remained classics of watch history. Based on the prevailing style of the Art Dèco reaching out into early decades of the twentieth century the famous models of the Santos, 1906, Tank, 1917 as well as the Pasha in 1932 would emerge while the company was furthermore expanded. Stores are opened from London to New York and Saint Petersburg. Between 1904 and 1965 the company experiences as many highs such as honors by the Spanish and English royal dynasties as lows with Louis’s death in 1942. After the passing of also Pierre Cartier in 1965 the company is subdivided into three sections. It is not until the early seventies that Cartier starts as Cartier-Monde freshly into new beginnings. The newborn success is due to Robert Hocq and Joseph Kanoui. By 1993 the company becomes part of the Vendóme Luxury Group, which eventually evolves into the Richemont-Group in 1997.
Watches and movements von Cartier
Current collections of Cartier cover ladies’ as well as men’s watches with frequent overlappings in names. Among these there are the Ballon bleu, the Tank, the Calibre, the Santos, the Rotonde, the Ronde Louis Cartier, the Ronde Solo, the Baignore and the Pasha. While Calibre, Rotonde and Ronde may be considered exclusive to the men’s world, the models of the Baignore are reserved to the ladies.
Homemade movements are collectively labeled by a four-digit number followed by the letters MC to complete the denotation as in Caliber 9907 MC, which is a manual winding manufacture movement with a column wheel chronograph incorporated in the Rotonde.
Cartier in the world of watches
Cartier stands for luxurious jewelry and has ever since enjoyed popularity enough that made even Marilyn Monroe feel like singing about it in one of her movies. The quality and value of Cartier watches is due to the exquisiteness of Cartier design as well as to the prominent precision and reliability of Swiss watch making industries.
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