Reverso, the Second Face

The initial impulse to the invention of a reversible wrist watch was given in 1931. Due to a number of British polo players in the Indian colonies who wanted the crystal of their watches well protected, a wise watch importer trustfully turned himself to the traditional watch manufacture of Jaeger-LeCoultre, settled in Le Sentier, Switzerland. As these watch makers had been manufacturing the most precise timepieces ever since 1833, the result of the Reverso was certainly not to disappoint. Even exceeding all expectations the Reverso was not only to satisfy the demand of resistance but also of accurate time display and individual design. Clients as well as Jaeger-LeCoultre watch creators were thereby actually enabled to add great variety to the works. In fact close to 50 percent of the entire production of Jaeger-LeCoultre focuses on the fabrication of the different Reverso editions. Thereby the range of models has been incredibly increased. Due to the personalizing potential of the Reverso, exemplary rendered by exclusive engravings on the reverse, it has ever since enjoyed great popularity. As almost any wish can actually be realized and watch makers continue to refine their work, the Reverso will most probably remain the most extraordinary success of Jaeger-LeCoultre.

Reverso Collection

The appearance of the Reverso has undeniably been affected by the traits of the ancient Art Deco. To this day the watch still carries characteristics enough which are reminiscent of the times it did arise from. The current Jaeger-LeCoultre Reverso collection contains more than 10 watches with different complications and features of design. The latter being the declared distinctive focus as well as fascination of the watch. Precisely modeled on the motto the Grande Reverso Blue Enamel provides a blue enamel coated dial and a white gold case while being powered by the homemade Caliber 822. In contrary the Grand Reverso Ultra-Thin Squelette proves as proper model to demonstrate the delicate detail of a mechanic movement. The Jaeger-LeCoultre Caliber 849RSQ housed in a white gold case is in parts gold-plated and provides a power reserve of 35 hours. Since January 2011 German actress Diane Kruger represents the Jaeger-LeCoultre Reverso. On the occasion of the SIHH in Geneva the Reverso Ultra-Thin Lady was eventually presented to the public and worn around the Hollywood beauty’s tender wrist.

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